Collect and buy success stories.
To generate more confidence in your potential clients, an indispensable tool is success stories.
The city of Singapore is experiencing the rise of teleworking. Still, it has the intention, and the challenge, of moving affordable public housing next to luxurious offices, such as those of Google, Novartis, Levi’s or P&G.
With a population of around 5.4 million and a GDP per capita of more than US$72,000, Singapore is one of the richest countries in the world. It is located in Southeast Asia, with a prosperous economy, innovative architecture and a constantly evolving real estate market, where technology and sustainability play a relevant role. Recently, house prices have seen significant growth, rising 14% year-on-year, according to Knight Frank Q3 2022 data.
The projections are optimistic: according to a report by Mordor Intelligence, the Singapore real estate market is expected to register a Compound Annual Growth Rate (CAGR) of more than 3.2% between now and 2027. Meanwhile, For Bloomberg Intelligence, private rents will increase between 10% and 15% this year, driven by the economic recovery, and more than 18,000 private residential units will be built, just over double the number of units built in 2022.
The real estate services market is highly competitive. To stand out, you have to get ahead of other companies and to achieve this, you must offer better options to your customers. When you look back at your customers and focus on their needs, you leave a mark. This is what is known as a memorable experience. That way, you become more than a real estate company or a construction company.
By including property management in your offer, you commit to taking care of the interests of owners and tenants. This means ensuring that you collect the monthly payment, transfer it to the owner, and manage maintenance and other issues. Real estate advice A service highly appreciated by clients is real estate advice. People who want to sell, buy or rent property need to figure out what they should do. In this sense, by including consulting among your services, you will attract more clients.
In short, the purchase and sale of real estate is a leader in the services offered by real estate agencies. Especially since it is the activity that pays the highest commissions, however, it must be taken into account that it takes the longest to close a deal.
The real estate transaction process can take a lot of work for clients. Especially because real estate companies have various types of users, and the task is to satisfy them all. On the one hand, there is a client who owns a property that he wants to rent or sell.
Another service that you can offer as a real estate agency that stands out from others is property appraisal. This consists of a report that determines the value of a property in monetary terms. Appraisals help an owner establish the selling price of a property.
Marketing is essential for your real estate services since people do not buy what they do not see. This tool also makes it easier for you to control your leads and how they progress through the sales funnel, thus identifying new prospects.
Surprisingly, despite the cooling measures of higher taxes, Singapore's property market is bucking international trends. While markets in Canada, China and New Zealand saw a drop in prices, the private residential property price index in Singapore rose 3.3% in the first quarter of this year, significantly higher than the 0.4% in the previous quarter.
and analysis at OrangeFree & Tie, believes the jump in the rate of new home sales in May was driven by local demand and, therefore, does not mean that cooling measures are not working. Navigating government regulations while boosting local demand proved successful for new home sales despite the global pandemic.
A recent report from the Urban Redevelopment Authority (URA) shows a rebound in new home sales in Singapore in May, marking the highest level in a year, with 1,038 homes sold. This is a notable increase of 17% from the previous month despite the implementation of new regulations and a considerable increase in taxes aimed at suppressing the market and foreign purchases.
On the other hand, foreign buyers appear to have been significantly affected by the tax increase, with a 47.8% drop in new launch condo 2024 bookings as recorded by URA data. Tax increase levels peaked at 60% for foreign buyers, aiming to reduce international demand after foreign purchases reached around 7% of all property transactions in the first quarter of 2021.
It is important to note that new home sales in Singapore can be very volatile, with numbers depending on the number of new launches, as we can see in June due to the lack of new home launches this month. Acquiring investment apartments requires paperwork that can take up much of your time. Legal advice and ensuring that nothing is missing (domain titles, appraisal, deed, property registration, etc.) will also be one of your main tasks.
We have the complete Real Estate Exchange on the market to do business, offering your clients your inventory and expanding it with other real estate agencies, increasing the possibility of finding the property you are looking for and providing better service.
Renting properties is a great challenge because it involves controlling each property, collecting and reporting to the owner. If you have performed these tasks manually, you have surely realized the great amount of effort it requires. Therefore, digital tools like Pop Estate can be of great help. It consists of real estate rental management software specially designed to facilitate administrative tasks related to real estate rental. The tool allows you to create a profile of each property in the application and assign it to your collaborators. Since the platform is in the cloud, your team can manage it from anywhere they are, as long as they have an internet connection.
To generate more confidence in your potential clients, an indispensable tool is success stories.